Area IDT Commercial Specialist @ BAT Bangladesh
Onsite | April 2026 - Present
Act as a strategic business partner to Commercial and Marketing leadership, shaping digital transformation agendas and translating business priorities into scalable technology solutions.
Lead end-to-end solution architecture for commercial platforms including Secondary Sales, Shipment, Merchandising, Shelf Watch, and Customer/Retail Facing Applications.
Drive large-scale digital transformation by embedding advanced analytics, machine learning, and AI-driven capabilities into Sales & Distribution ecosystems.
Own full lifecycle governance including requirement definition, solution validation, feasibility analysis, and change management while ensuring compliance standards.
Orchestrate collaboration across business teams, global IT, and technology vendors to deliver enterprise-grade implementations.
Enable data-driven transformation through advanced analytics frameworks, KPI engines, and executive-level dashboards.
Assistant Manager - IDT Marketing & Commercial @ BAT Bangladesh
Onsite | October 2025 - March 2026 · 6 mos
Led the largest Sales & Distribution ecosystem in BAT Sri Lanka, driving merchandising automation, trade loyalty management, and eCRM platform initiatives.
Developed and executed end-market digital roadmaps by conducting user journey analysis, feasibility studies, and business case development.
Managed strategic partnerships with global technology vendors while ensuring delivery of digital initiatives across B2B, B2C, and D2C channels.
Leveraged social listening, campaign analytics, and consumer behavior insights to drive data-informed decision-making.
Provided strategic guidance to Marketing and IT leadership while fostering cross-functional collaboration and innovation.
Data Scientist – Business Intelligence @ BAT Bangladesh
Onsite | April 2024 - October 2025 · 1 yr 7 mos
Designed and productionized advanced AI/ML solutions including predictive models, recommendation engines, forecasting systems, and anomaly detection frameworks.
Built enterprise-grade data architecture with scalable ETL pipelines, real-time analytics workflows, and cloud-based reporting solutions.
Delivered 27+ Power BI dashboards and automated KPI engines supporting over 750,000 retail outlets.
Generated £1.2M+ in cost savings and 8,600+ annual man-hours savings through automation and advanced analytics initiatives.
Provided strategic insights to Marketing, Product, Finance, and Executive Leadership teams while mentoring analysts across multiple markets.
Championed data-driven culture through segmentation, clustering, deep learning, and data storytelling initiatives.
Associate Software Developer @ BAT Bangladesh
Onsite | November 2022 - March 2024 · 1 yr 5 mos
Designed and delivered 36+ enterprise applications using .NET Core, Power Platform, PHP, UiPath RPA, and Azure technologies.
Saved over 13,000 man-hours annually through end-to-end process automation across Finance, Marketing, Supply Chain, and HR functions.
Led Agile delivery processes including sprint planning, backlog prioritization, and stakeholder management.
Implemented CI/CD pipelines, automated testing, and governance frameworks using Azure DevOps and GitHub Actions.
Built reusable data connectors, BI components, and SAP-integrated workflows to accelerate enterprise digital transformation.